Taco Bell Celebrates 60th Anniversary With Born X Raised Shirt

On Mar 22, 2022

A Taco Bell team member shows off a 60th anniversary T-shirt created in a partnership between the fast food chain and Born x Raised streetwear company.

In 1962, Glen Bell opened the first Taco Bell in Downey, California, where he introduced tacos in a burger world and set the stage for what it means to “Live Más.” What began as a small taco stand lovingly referred to as “Numero Uno'' and inspired by a local Mexican restaurant that crafted a version of the hard shell tacos we now know and love across the global brand, Taco Bell is known for bold food innovations and fresh experiences that satisfy cravings and serve society for the better, too. Today, Taco Bell is committing to a flavorful future with celebrations to match fueled by its people, its community and its food. 

Taco Bell is celebrating its 60th birthday year with a meal and a new outfit.

The fast-food Mexican chain on Monday kicked off what it said would be a year-long celebration of its 60th anniversary with a new set of team member gear in partnership with the Los Angeles-based streetwear maker Born X Raised.

The company is also introducing a limited-time vegetarian combination on its app and website. The $8.99 default vegetarian combo will feature items like the Black Bean Crunchwrap Supreme, Bean Burrito, Spicy Potato Soft Taco and Cinnamon Twists served with unsweetened iced tea and two Diablo sauces.

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Taco Bell also said that it would gather for a celebration this summer at its Irvine, Calif., headquarters with corporate team members and franchisees.

“I could not be more proud of what this brand has accomplished in our home of Southern California and beyond over the last 60 years,” says Mark King, Chief Executive Officer at Taco Bell. “Taco Bell is a brand that not only feeds people, but enacts change and drives creativity in our team members and our fans. This anniversary is a thank you to everyone, especially our fans and the incredible people I work beside, both at corporate and in our restaurants.”

To kickoff the yearlong anniversary celebrations, Taco Bell is joining forces with Los Angeles-based streetwear creator, Born X Raised, to launch exclusive team member gear and an all-new vegetarian combo available for Taco Bell’s biggest fans on Taco Bell’s digital channels. Together, the brands are joining forces with a partnership that both symbolizes the brands’ Southern California-based heritage and represents what’s ahead. As part of this partnership, team members will receive an exclusive Born X Raised shirt to commemorate this milestone in the brand’s history.  

“Anniversaries are for celebrating, and what better way to kick that off than with the foundational support that has made Taco Bell what it is for the past 60 years, our Team Members,” says Sean Tresvant, Global Chief Brand Officer at Taco Bell. “Bringing that to life through our partnership with another iconic LA brand, Born X Raised, allows us to recognize the power of local influences on the world, and of course the people who bring it to life every day." 

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