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Celebration of Women’s History Month 2022
On Mar 10, 2022
If your celebration of Women’s History Month doesn’t include trans women and women of color, we’re not getting past the pods. Here’s to championing the joy, autonomy, safety, and freedom of all women this month and always.
Women’s History Month is a celebration of women’s contributions to history, culture and society and has been observed annually in March in the United States since 1987. In the spirit of that mission, each Wednesday this month, we’ll feature female history-makers from all walks of life in hopes that their stories will inspire you all year long to learn more about and celebrate the accomplishments of other women.
Each week throughout March, LiveOne’s news program LiveZone Daily, hosted by Chelsea Briggs, will highlight and celebrate iconic women and moments in music on TikTok. The series will focus on topics including rising female artists, women who broke barriers and the best female music moments over the years, and more. LiveZone Daily will also invite fans and viewers to participate in these conversations to discuss their own favorite female icons. The series launched on March 8th, International Women’s Day, coinciding with the premiere of OneRising. LiveOne radio stations will feature a wide selection of Women’s History Month-focused playlists. Its eight genre-specific #WCE (Woman Crush Everyday) stations, featuring over 2,400 songs by female artists, legendary and emerging, will expand across the music spectrum, featuring GAYLE, Dua Lipa, Megan Thee Stallion, Sleater-Kinney, Doja Cat, The Pretty Reckless, and many more. As a tie-in to OneRising, #WCE: Country will be exclusively hosted by Lauren Weintraub. As part of its Women’s History Month celebration, LiveOne will highlight female musician-focused charities, such as She is The Music, Women In Music, and SoundGirls.
Women’s history becomes an academic discipline
In the mid-20th century, a burgeoning women’s rights movement begged to differ with the “great man” theory of history. Although women historians had been excluded from the profession by virtue of their sex in the 19th century, a group of feminist historians began to search for traces of women of the past.
Women did not appear in history books in the same ways men did. Historians had largely overlooked their letters, diaries, and other materials, and passed over their contributions and importance to society. A few exceptions included Mary Beard, who wrote a series of books about American women and their historical agency; and Eleanor Flexner, who wrote Century of Struggle, a pioneering 1959 work about the American suffrage movement. But as the women’s liberation movement gained strength, feminists bristled against the pervasive lack of women’s stories in their history books.
“In my courses, the teachers told me about a world in which ostensibly one-half the human race is doing everything significant and the other half doesn’t exist,” Gerda Lerner, a historian at Sarah Lawrence College in Yonkers, New York, told the Chicago Tribune in 1993. “This is garbage, this is not the world I have experienced.”
Lerner began teaching women’s history in the late 1960s and eventually joined colleagues at Sarah Lawrence who were creating the nation’s first master’s degree program in women’s history. These fledgling historians looked for traces of noteworthy and ordinary women, highlighting issues like race, sexuality, and patriarchy and arguing for the importance of women’s contributions to politics, the sciences, and other fields. Though the small cadre of historians “could have fit into a telephone booth” at first, in Lerner’s words, they were bolstered by a growing number of women’s liberation activists.
As a graduate of one of the newly founded women’s studies programs at California’s Sonoma State University in the 1970s, educator Molly Murphy MacGregor asked the same question as Lerner and others. Administrators at the high school where she taught had tried to pressure her to cancel a class on women’s history, arguing that there was simply not enough material to fill six weeks of instruction. Textbooks that did cover basic women’s history buried it—for example, one text said Congress gave women the right to vote in 1920 without mentioning the work of pioneering suffragists who fought for that civil right.
Where were the women? she wondered. “The history of women in the United States seemed to be written in invisible ink,” MacGregor recalled in a 2020 PBS documentary.
The first Women’s History Week
MacGregor was spurred to action. In the late 1970s, she put together a slideshow on the history of American women in areas like politics, environmental activism, and the abolitionist movement and was amazed at the response. Students came away from the presentations with newfound pride and an interest in the stories of women like Harriet Tubman and Rachel Carson.
But when MacGregor learned that students rarely checked out or were assigned the tiny assortment of women’s history books available in local elementary schools, she took action by joining the Sonoma County Commission on the Status of Women.
The commission had been created in 1975 and tasked with eliminating gender discrimination and prejudice. One of its goals was to help Sonoma County schools comply with Title IX of the 1972 Education Amendments—a landmark law that protects people from discrimination based on sex in any educational program that receives funding from the federal government.
LiveOne radio stations will feature a wide selection of Women’s History Month-focused playlists. Its eight genre-specific #WCE (Woman Crush Everyday) stations, featuring over 2,400 songs by female artists, legendary and emerging, will expand across the music spectrum, featuring GAYLE, Dua Lipa, Megan Thee Stallion, Sleater-Kinney, Doja Cat, The Pretty Reckless, and many more. As a tie-in to OneRising, #WCE: Country will be exclusively hosted by Lauren Weintraub.
A further means of honoring International Women’s Day and Women’s History Month, LiveOne #WCE: Women Care Everyday Sweepstakes. One lucky Grand Prize winner will receive $1,000, which will be $500 for themselves as well as $500 to give to a women’s charity of their choosing. Plus, 250 First Prize winners will receive exclusive LiveOne-branded speakers. The Women Care Everyday #WCE Sweepstakes will be live throughout the month of March, with winners announced on or around April 30, 2022.
“LiveOne has a rich history of discovering and amplifying female voices,” said Jackie Stone, CMO of LiveOne. “Women’s History Month is a perfect opportunity to shine a light on talent via our specially curated music stations and daily LiveZone video content, as well as providing our members with our exclusive benefits, merchandise, NFTs and special offers.”
LiveOne is a talent-centric platform focused on superfans and building long-term franchises in on-demand audio and video, podcasting, vodcasting, OTT linear channels, PPV, and livestreaming. Its model includes multiple monetization paths including subscription, advertising, sponsorship, merchandise sales, licensing, and ticketing.